If you want people to know who you are, you need to make yourself a Facebook page. There is actually no better way to take advantage of the platform in terms of the marketing opportunities it provides. There are several reasons why Facebook pages are beneficial for you in terms of advertising.
To start off with, they create a central location for you that would enable everyone to come and see what you’re all about. This will be significantly cheaper than creating a website. Central locations on the internet are an essential aspect of creating a persona that people would associate with the products and services that you provide, so people often create websites. They often costs lots of money though when you factor in web design and server space. Facebook pages do pretty much the same thing at pretty much no cost.
There are a few things that you will have to do, though, if you want your Facebook page to become a place where people will legitimately discover your business and the various things that you do. For starters, you might want to hire a page manager. You will turn them into an admin of the Facebook page and they will keep updating things for you. You should also consistently post on matters pertaining to real estate. Try to be as geographically relevant as possible. Advertising to people close by will always be easier, and Facebook pages are the best way to advertise anyway since you get access to better ads than would have been the case otherwise.
Check out sacrealtor.org to find out how advertising is being affected in the world of real estate. This will help you formulate strategies that are going to take your business to the next level.